it communicates.

cheesy, but it does it's job.

Posted by: letumubique99 on October 28th, 2008.

yeah

clean smoke!!!

Posted by: heusinkveld on June 15th, 2007.

tough call

good campaign for the wrong reasons. i bet it does very well, but is that a good thing?

Posted by: euroskip on June 4th, 2007.

who planted flowers in marlboro country?

this ad is like walking into a health food store; except with cigarettes. I think while this ad is decieving and conveying the wrong message, it is very effectively done. too bad spirits take longer to smoke than cigars.

Posted by: angelos on May 10th, 2007.

is this piece of communication effective?

i'm afraid so. as attuned as I think I am to blue and green washing, I must admit this ad made me think there was a cigarette that was better for you...for a second at least.

Posted by: addinnyc on May 6th, 2007.

"natural" photoshop

feelin' the dropshadows and layer effects on this particular composition. but you going straight to hell, buddy.

Posted by: forsoreeyesonly on May 4th, 2007.