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United Colors of Benetton

Client:

Benetton

Creative Director:

Olivier Toscani

Summary:

These are classic images created by Olivier Toscani and Tibor Kalman between 1989 - 1996, for italian fashion house Benetton. Some of these were used for advertising campaigns and others for Benetton's own magazine, Colors.

Total reviews: 71

Total comments: 5

Some

were a little too ambiguous—anyway I guess I should buy something?

Posted by: letumubique99 on October 23rd, 2008.

ahhhh benneton

remember those benneton ads with every person of every race, color, and creed wearing benneton clothes.

Posted by: wills425 on October 18th, 2006.

It was advertising.

So buy, that simple.

The genius was to use that medium to talk about issues. In that moment totally new. Inspire many people, pissed off many more.
So yes the takeaway?, buy a red sweater.

Posted by: cubes on September 25th, 2006.

The line

What is my takeaway? That Benetton cares so I should buy there clothes? Or Benetton believes in equality so I should buy their clothes?

Posted by: cheekymonkey on September 19th, 2006.

what can i say...

these ads are part of the reason that this site exists.
Thanks Olivero, and here's to the Tibor!

Posted by: cubes on June 27th, 2006.