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Snickers Satisfies

Client:

Mars Incorporated

Agency:

TBWA\Chiat\Day New York

Summary:

During Super Bowl XLI, Snickers aired a commercial with an ending determined by visitors to a website. With four different endings available, they went with the one called "Chest Hair."

Total reviews: 44

Total comments: 13

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Posted by: on April 22nd, 2010.

awesome.

hilarious ad—had me watching each one.

Posted by: letumubique99 on October 28th, 2008.

where is the delicious flavour of Snickers?

it didn't make Snickers appetizing to me...and I love Snickers! Also, their concept of what it is the be manly seems kind of stupid. Not so much funny as I felt sick when they drank the oil or tore hair from their chests...

Posted by: Icenine on May 4th, 2007.

Don't know where I stand

I don't know where I stand on this commercial. I understand why people could take offense of this ad. But I really feel that this ad doesn't try to degrade anyone. I just think that the ad tries to be memorable.

Posted by: jamacdonald on April 29th, 2007.

Good Humor

I laughed hard on this one. It was just plan funny. Remember, stuff happens.

Posted by: inhisgrace on April 3rd, 2007.

you just don't get it...

... you are too far into "politically correct" that you can't see good humor, even if it bit your ass.

This has nothing to do with gay people... it's about how good Snickers are, Get it?

It is tremendously funny.

Posted by: fernando on March 25th, 2007.

ya'll are a bunch of homo(phobe)s

so what's wrong with a little man-on-man action anyway? apparently a lot, when its followed by violence, self-hate and self-mutilation. thank goodness mars pulled the ads from TV although sites like this keep the campaign alive! keep up the backlash folks, or, stick a snickers in it.

Posted by: avisualperson on February 17th, 2007.

you bunch of prudes

it's funny. i don't think it should be considered offensive. if it was a gay guy and a lesbian that accidentally kissed and they were disgusted i would not be offended. actually, i smell a youtube spoof.

it was one of the only spots that made me chuckle during the bowl.

-A

Posted by: euroskip on February 16th, 2007.

they knew what they were doing

i personally find this extremely offensive especially when it aired....further contributing to our overly homophobic society. i think it's lame and yes i'm fine being politically correct on this one.

Posted by: sarahsandman on February 13th, 2007.

rednex rites?

save the blue collars of the world? you are a hero, cubes.

Posted by: bigjeff on February 8th, 2007.

Perfect AD For ATM.

thanks editors!

I think is all an exaggeration, but then again I am not a victim of a hate crime gay man.
In the other hand if I was a stupid, poor, ugly, smelly macho that works in a garage I will be very offended by this stereotyping.

Are we getting to politically correct?

Posted by: cubes on February 8th, 2007.

oh they're all over it

check the links . . . . they're not "snickering", as one of the articles states . . . .

Posted by: bigjeff on February 7th, 2007.

i get to pop the cherry

my vote is for the threesome. i just hope the gays don't take offence.

Posted by: heusinkveld on February 7th, 2007.