About the campaign|Review messages|Articles|Spread the word

 

Experience is Everything

Client:

Proctor & Gamble

Agency:

Wieden+Kennedy

Summary:

This new commercial for Old Spice features the nautical iconography that the brand has always had, but reinterpreted in an over-the-top display of seafaring manliness. An accompanying website allows you to measure your "experience."

Total reviews: 33

Total comments: 8

haha

Made me see OldSpice in a new light. Really enjoyed this spot.

Posted by: letumubique99 on October 28th, 2008.

classy

if the fireplace hadn't burst into flame at the end i wouldn't have laughed as much. very funny and much better than your average nivea after-shave ads.

Posted by: angelos on April 25th, 2007.

funny, very funny

me likes, me laughed

Posted by: imisslincoln on April 18th, 2007.

haha

hilaaaaarious!

Posted by: duckiechica37 on March 23rd, 2007.

what if you just don't get it?

love the long ass sail boat

Posted by: heusinkveld on February 7th, 2007.

HAHAAHH

enjoyed that one...

yessirrey bob

I did

Posted by: cancerstheproof on January 24th, 2007.

wow

really f-ing funny. that long ship had me going.

Posted by: euroskip on January 24th, 2007.

Humor

I can only say that this one contributes to Society because it is funny. Mainly that it is Bruce Campbell doing the talking.
Only partly what he says is funny.

Posted by: Psymon on January 23rd, 2007.