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Christmas Campaign

Client:

Playground, Stockholm

Agency:

Åkestam Holst, Stockholm

Summary:

This was the holiday campaign for Playground, an outdoor equipment store in Stockholm, Sweden. The campaign features scenes in accord with the holiday scene, and depicted items available in the stores as well.

Total reviews: 21

Total comments: 7

really nice

made me smile. Don't want to go skiing or hiking, but I'm also not their target.

Posted by: letumubique99 on October 28th, 2008.

Ok

It made me smile but I really don't have any idea what it's for.

Posted by: SPenland on March 30th, 2008.

he he

i love the outdoors and this one made me giggle inside. good color, and lighting

Posted by: heusinkveld on February 7th, 2007.

i agree

great execution. love the glow sticks shaped into a star

Posted by: littlemegs on January 26th, 2007.

haha

stay classy


w/e works

Posted by: cancerstheproof on January 24th, 2007.

incredible art direction

in particular, the first image, guy in the center, belt-level. classy.

Posted by: bigjeff on January 22nd, 2007.

good stuff.

very well done

Posted by: euroskip on January 20th, 2007.