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Remember Segregation

Client:

DDB Seattle

Agency:

DDB Seattle

Summary:

DDB Seattle's 15th annual campaign for Martin Luther King Jr. Day is centered around a website which takes us back to the 1960s, during the time of racial segregation and civil rights struggle. There is also a print campaign supporting the website.

Total reviews: 21

Total comments: 7

Agreed with inhisgrace.

Even more-so, remember the fight that he was just beginning against a system which was born from the blood of slavery.

Nice ads, and website.

Posted by: letumubique99 on October 28th, 2008.

good

any remembrance is a vigil, is an acknowledgment of what was and still is, and is in that way holy

Posted by: imisslincoln on April 13th, 2007.

Potent, but not complete

Yes, we should come together to reason with one another, but segregation is not the only issue here. Respect for life in general is what should be promoted. Dr. Luther King Jr. was concerned for the human soul, not just human rights, white or black or Asian, etc.

Posted by: inhisgrace on April 3rd, 2007.

i read both side

good

Posted by: heusinkveld on February 8th, 2007.

in theory

good, but lame


Posted by: cancerstheproof on January 24th, 2007.

i have to disagree...

This Web site could have been a whole lot more provocative. Why not carry the segregation through to illustrate how far we've come because of Martin Luther King's work?

Why not have parallel versions of the site...one more functional, nicer, the other with features not functioning properly, a more menacing feel.

As it was, there was a message...polite to whites, and then rude to "coloreds", and then no payoff.

Weak.

Posted by: gravitycollapse on January 24th, 2007.

wow.

simple concept that is extremely powerful when you enter.

Posted by: euroskip on January 20th, 2007.