Left me feeling

kinda awkward—like the idea and prospect for a more human connection, but not as a way to plug an over-expensive drug.
tisk tisk.

Posted by: letumubique99 on October 28th, 2008.

Communication

I don't even really *get* it.

Doesn't communicate to me at all.

Emotionally or visually....

Posted by: AmandaM on August 3rd, 2007.

shameful plug

shame on bristol meyers for using world aids day to promote their own drug. why not make a difference and actually make your drug available to those who really need it.

Posted by: Platypus on December 29th, 2006.

pretty disgusting...

Bristol-Myers makes their logo be as prominent as the Light to Unite branding on top, and then on bottom stuck a giant ad that doesn't go with the design.

So, for $100,000 + maybe $30,000 development cost, they get to pimp their new drug, which they price out of the reach of the developing countries that need it most.

Excuse my French, but Bristol-Myers Squibb can kiss my ass. This is uber-cheap marketing for them, and all for something that's ethically disgusting in the first place.

Posted by: gravitycollapse on December 26th, 2006.

big jeff

I side with Bigjeff

Posted by: cancerstheproof on December 12th, 2006.

eh

a straight jack move from some artists, don't remember where, but it's out there.

i guess it's a good cause, but i can't really commend big pharm so much.

-A

Posted by: euroskip on December 11th, 2006.

nice

good body copy
stats and quotes

Posted by: heusinkveld on December 10th, 2006.

wow, $100000

seeing as there are over 1 million lit candles on the site, I think BMS should really step up their pledge and match every single on of those dollars. $100,000 is a drop in the bucket for a company that had net sales of over $4,200,000,000. yes, that is 4.2 billion dollars. and thanks for the "ad" for your product on the bottom of the site.

Posted by: bigjeff on December 8th, 2006.