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Beer Ape

Client:

Anheuser-Busch

Agency:

Goodby, Silverstein & Partners

Summary:

This new campaign for Rolling Rock beer centers around a tv commercial featuring an ape, and the ensuing controversy that it causes. The controversy is intentional and the commercial itself is never publicly broadcast as an actual tv commercial.

Total reviews: 49

Total comments: 12

LAME.

Nothing controversial or at least funny. Who let's people half-ass ads, anyway?

Posted by: letumubique99 on October 28th, 2008.

what?

the second one makes no sense. first one is funny, but there's no point to them!

Posted by: duckiechica37 on March 23rd, 2007.

wow

uh... I rated it EXACTLY on average

Posted by: cancerstheproof on December 12th, 2006.

I don't know

I like it, but I like monkies so...
But yeah it does nothing for rolling rock, but for apes playing flying v guitars... I'm sold.

Posted by: kraig on December 8th, 2006.

monkeys jumping

I like the cut of the ape playing guitar as he jumped into the pool. Otherwise I agree with Postmedernism comment.

Posted by: cheekymonkey on December 7th, 2006.

but

we love him.

Posted by: cubes on December 7th, 2006.

monoalex is

CRAZY.

Posted by: cubes on December 7th, 2006.

is the world going bananas?

jejeje..
i think this is just another beer ad.
By the nature of the target they tend to be all like this.
silly.stupid.humorous. sometimes pointless.
In all honesty, what is the difference between this ape ( it apears to be a silver back gorilla-which is an endangered species) and the miller light round table?
To me the real point is: they should be using a vehicle as greenteam to redistribute wealth to a cause that will help the animal that seems to be more popular than utters, dogs and rats when it comes to pool parties, instead of just using it to sell more beers.

Posted by: monoalex81 on December 5th, 2006.

beer ape

bad idea, just bad, what ever happened to the winking horse? i bet he's pissed right about now

Posted by: heusinkveld on December 1st, 2006.

Postpostpostmodern?

You know we know you know we know. What a waste.

Posted by: on December 1st, 2006.

it will work.

i see what they're doing... stir up a bunch of fake controversy over an ad that's not controversial to get some free hype on it. it's a good idea/ploy that's realatively harmless.

if you watch that video in the last link in the "related links" it makes you feel bad about the town of latrobe, but that's hardly the ad agency's fault.

right in the middle.

Posted by: euroskip on November 30th, 2006.

ya this is a travesty

definitely check out the last link on the campaign profile, for the "Rolling Rock Beer 33" film on YouTube, it's really key to this campaign and the other side of it.

Posted by: bigjeff on November 30th, 2006.