agreed—

while the spots certainly have impact, I don't see these reaching those who are not adverse to violence already.
How do we reach them, then?

Posted by: letumubique99 on October 28th, 2008.

like it

very powerful, different perspective

Posted by: aylacatherine on October 2nd, 2007.

98% of TV reach

everyone has one.
Not HBO though.

Posted by: cubes on April 1st, 2007.

Who's Watching?

The video is powerful - granted. However, in the poor communities that this video is trying to help, how many of them are watching and/or own a tv?

Posted by: martincreative on January 24th, 2007.

yo momma

maybe it should run during that mtv show with the kid who can't speak english.

i think it's definitely true and powerful. plus those fools do look like some jacked gangstas.

Posted by: euroskip on December 4th, 2006.

too cinematic

I feel like I'm watching scenes from requiem for a dream / gangsta's paradise / 187. makes it look really cool, somehow, to be a gangbanger . . .

Posted by: bigjeff on December 3rd, 2006.

wow

the truth hits us where it hurts the most huh.

Posted by: heusinkveld on December 1st, 2006.

Grim.

I think it does an effective job of personalizing the impact of gun crime.

But:

If you were a hostile, armed gangmember on the streets, this message just underscores the stakes. The world, just as depicted, is grim. Sons killing sons, for little reason. Staying alive is whats at stake.

The message will be receptive to those already averse to gang violence.

Posted by: kennyrood on December 1st, 2006.

mother of god

what is this ad exactly trying to accomlish? is somehow bringing the mothers to the forefront of this argument all of a sudden going to stop street gun violence?
do this people (the ones who recurr to gun violence) even have mothers or a healthy home environment in the first place.
good try but not there yet my dear Ad council and Justice department superfriends.

Posted by: monoalex81 on November 29th, 2006.