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A New Species of Jeep

Client:

DaimlerChrysler

Agency:

BBDO, Detroit

Summary:

Jeep's new campaign for their Wrangler and Wrangler Unlimited uses the metaphor of vehicle-as-bug. There are print, outdoor and television executions.

Total reviews: 48

Total comments: 10

Yes, put surfboards

on any jeep and you've got a beetle. But these guys did it first—really nice spots here.

Posted by: letumubique99 on October 28th, 2008.

LOL

So silly. Just don't get the VW "Beetles" confused with the Jeeps!

Posted by: Briana83 on October 6th, 2007.

hmmm

clever, but again what does it do that other suv's don't? Put a pair of surfboards on top of anything and it will look like a new species

Posted by: karyley on January 19th, 2007.

nice

They are able to make Jeep an SUV seem more organic, in where Hummer failed to do so.

Posted by: byrdman82 on December 14th, 2006.

thumbs.... up

I DO like a few of these spots... kinda clever.

Posted by: cancerstheproof on December 12th, 2006.

How do you spell bivouac?

I like the campaign although I feel like they saw that piece that Banksy hung at the Brooklyn museum that was a beetle with rockets attached to it and had some Latin name that derided our government. Needless to say it was fucking tight.

Posted by: cheekymonkey on December 7th, 2006.

cute

very, very rewarding...i mean cute.

Posted by: cubes on December 7th, 2006.

cute indeed

some of the production could definitely be better, but i like the overall campaign. print is better than broadcast for sure.

Posted by: euroskip on December 4th, 2006.

cute

i never thought of jeep as cute before. but i like it

Posted by: heusinkveld on December 1st, 2006.

a nice species

i like this campaign. very curious and cute. thats all.

Posted by: monoalex81 on November 29th, 2006.