After These Messages | Review Messages | Save Endangered Animals

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Save Endangered Animals

Client:

WWF-China

Summary:

This campaign, produced by the in-house communications department of the Climate Change & Environment Programme of WWF-China, uses the visual language of eye charts in speaking about endangered species.

Total reviews: 38

Total comments: 8

WWF-China [Official Website]
WWF: Eye Chart [Campaign Profile]

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Posted by: on April 24th, 2010.

agreed with cancerstheproof

not very clear, but good cause, of course.

Posted by: letumubique99 on October 24th, 2008.

good cause

but if you saw a billboard would you know what it's for?
N O.

Posted by: cancerstheproof on December 12th, 2006.

BEAUTIFUL EXECUTION

it carries a great message. It pulls you into the ad and allows you to interact with it. It creates an internal debate at many levels, from its design to its effectiveness to its message.

Posted by: monoalex81 on November 29th, 2006.

hmm

isn't it supposed to be like an eye chart?

Posted by: ljknight on November 28th, 2006.

the point?

that these animals are disappearing right before our eyes? I suppose its a bit obvious, yes, but still a beautiful execution.

Posted by: avisualperson on November 27th, 2006.

agree

i just don't get it either

Posted by: heusinkveld on November 25th, 2006.

cool design

but i dont really get the point

Posted by: aylacatherine on November 24th, 2006.

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