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Don't Drink and Drive

Client:

Texas Department of Transportation

Agency:

Sherry Matthews Advocacy Marketing

Summary:

This ongoing campaign from the Texas Department of Transportation tells the story of Jacqueline Saburido, the victim of a drunk driving incident who survived to tell her story. She has appeared in numerous news articles, as well as on the Oprah show.

Total reviews: 38

Total comments: 9

Once again,

the most shocking and moving things are what we can’t come up with, but which already exist around us.
May be too strong, but it’s necessary.
Kudos for Jacqueline being so strong.

Posted by: letumubique99 on October 24th, 2008.

do it

it shocks... hope it works

Posted by: cancerstheproof on December 12th, 2006.

I think its working

however since its so sad I don't know how good of staying power it has.

Posted by: kraig on December 8th, 2006.

dont drink and drive

what a strong message.
it sure will encourage me to spread the message.
my deepest sympathies to her. and thanks for her strength.

Posted by: monoalex81 on November 29th, 2006.

I Know her.

She is a good spoke person for this cause.
I believe in her commitment for this issue and is interesting how she still looks cute. Don't get me wrong, she has 2 and only 2 faces, so is easier for me to juxtaposition both. Good job.

Posted by: cubes on November 18th, 2006.

powerful but short lived

I agree with aylacatherine that scare tactics generally don't work. However, if this woman's face was staring at you from billboards all over town, constantly on TV, in press ads and on a poster attached to the door of every pub/bar with a car park it might stop just one person drink driving. Or one more person suffering .

Posted by: whatever on November 17th, 2006.

too much

this is incredibly touching and powerful, and I have nothing but sympathy and respect for this woman... however I don't believe that scare tactics work in general. I think it's too upsetting and that people will try their hardest to push the imagery out of their minds thus forgetting the message.

Posted by: aylacatherine on November 16th, 2006.

powerful imagery

I can't usually hand this kind of thing and in this case, it remains true. this woman is incredibly brave for continuing to speak out on this issue; what's sad is that she is still receiving operations.

Posted by: avisualperson on November 15th, 2006.

reality is a bitch

kinda spooky but if that is what it takes roll with it.

Posted by: heusinkveld on November 14th, 2006.