agreed, tastefully done.

interesting website as well.

Posted by: letumubique99 on October 24th, 2008.

nice campaign

but if you really loved life you'd wear a helmet while motorcycle racing.

Posted by: camper on November 13th, 2006.

eyes

naked people displayed with taste is always a great way to catch everybodys attn.

Posted by: heusinkveld on November 10th, 2006.

beautiful spots

and getting checked in the nude really does suck.

Posted by: cheekymonkey on November 8th, 2006.

i like

its an awesome and effective way to get through to people. excellent message.

Posted by: wills425 on November 6th, 2006.

love print. stop there.

usually a tv spot is strong, and an agency pulls a few stills for weak print. here i feel it was the opposite. the frozen moments in print are so compelling, really making you wonder what would happen when contact is made. but the tv is too montagy, too nike. i feel they fell flat. as for the message, nothing really new. i still feel the positive message of "know HIV" is better. i bet these will do better at award shows than at preventing aids.

Posted by: addinnyc on November 5th, 2006.

my new fav.

does a great job of not only getting the message of use a condom before sex, but makes the viewer feel vulnerable by being naked.

Posted by: euroskip on November 4th, 2006.