The spot

was nice, comical, but the print campaign is too scary, reminiscent of a people under state arrest. Look out! the Soviet Union is watching.

Posted by: letumubique99 on October 24th, 2008.

clearly,

only guys drive drunk.

Posted by: shwizle on July 17th, 2007.

clearly,

only guys drive drunk.

Posted by: shwizle on July 17th, 2007.

when is last call

all i feel is why im not at the bar

Posted by: heusinkveld on November 10th, 2006.

I concur

With the print/tv comments. I'm thirsty.

Posted by: cheekymonkey on November 8th, 2006.

print sucks.

the broadcast i really like, good concept, good production. the prints blows. hard.

Posted by: euroskip on November 1st, 2006.

printed ads bust

I think the printed ads are almost a contradiction of the campaign itself...

A serious cause almost given too much satire or comic relief to really be heard.

over all well done in my opinion.

Posted by: cancerstheproof on November 1st, 2006.

olives in the martini

I think this ad is really amusing and a great visual; you might not think you're drunk but its completely obvious to others on the road, esp. the fuzz. the print execution is waaay ugly tho.

Posted by: bigjeff on November 1st, 2006.

over the limit under arrest

almost serious.....
played like a movie trailer,
will that really convince people to not drink and drive?

Posted by: smokes on October 31st, 2006.

over the limit. under arrest

I liked how the first driver was burping and the second was eating something I assumed was peanuts or chips - good indicators they're drunk. But the water is difficult to understand. Does it mean they're almost full of booze, they're barely above the law...Shouldn't they be underwater if they're wasted?
I like the tag line, but the last image with the logo is cheesey and doesn't go along with the seriousness of the ad campaign or message.

Posted by: kirsten on October 31st, 2006.