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They Miss You


Takeda Pharmaceuticals


Cramer-Krasselt, Chicago


This ad is for Rozerem, a new insomnia medication that launched recently. It features Abraham Lincoln, a talking beaver, and a deep-sea diver.

Total reviews: 47

Total comments: 14


I love the spots and the website.
Yes, the drugs are bad for you, but this campaign makes popping pills fun. Again.

Posted by: letumubique99 on October 24th, 2008.

think I got it!

Seeing Ab. Lincoln, the beaver and a diver giving you the solution is a part of the dream you're started ;)

In other words, with this product, you will dream again, beginning by this advice from Lincoln, the beaver and the diver

Posted by: Junior on November 27th, 2006.


but pills are bad for you

Posted by: heusinkveld on November 11th, 2006.


from the first time i saw this ad it confused me. i think its a cool concept, i dont know why abe lincoln and a groundhog (or big beaver) are representative of a man's dreams. Seems more like some sort of department store holiday sale. And this thing is humongous, I've seen it on buses, in train stations. Maybe if I had sleep problems I'd be more inticed by these spots.

Posted by: mgartrell on November 5th, 2006.


good effort. im sure the client killed the original spirit of it. it does put you to sleep though. who dreams of abraham lincoln??

Posted by: superdante on October 30th, 2006.


I was a little put off my lincoln touching the guys hand suggestively not once--but twice.

Posted by: architekality on October 28th, 2006.

some side effects may include sleep apnea

what tha.....
this is more like a disclaimer with visuals to it.

Posted by: monoalex81 on October 25th, 2006.


but then again, I've always had a thing for Abe

Posted by: imisslincoln on October 24th, 2006.

Good creative


Posted by: KennyRood on October 24th, 2006.


I just need to watch that commercial to make me go to sleep; screw the pills.
Tired concept of showing inanity being displayed once again. M'eh.

Posted by: jswindle on October 24th, 2006.

Nice shine on a potential turd

Most pharma ads blow. Or blew. This is one's an example of the newer ones that are actually watchable AND get across info. Granted, it's still an ad for a drug but a well done one.

Posted by: thebullfrog on October 24th, 2006.



Posted by: ianplusdebra on October 24th, 2006.

crazy avisualperson.

what do u want me to say.?

Posted by: cubes on October 23rd, 2006.

sleep well at night?


Posted by: avisualperson on October 23rd, 2006.