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Toyota - Yaris

Client:

Toyota

Agency:

Saatchi & Saatchi LA

Summary:

This campaign for the Yaris, a subcompact from Toyota, plays off ideas about size and scale to showcase the vehicle.

Total reviews: 43

Total comments: 13

very cool!

Loved these spots, especially the gas spider.
I want a yaris!

Posted by: letumubique99 on October 24th, 2008.

ummmm

it seems as they are promoting stealing...whether it be money, gas, or someone mp3 player! im not sure if I have to be a theif to own this car?

Posted by: shanagirl3 on April 13th, 2007.

adorable

i thought, and attention-getting. i made me think about getting the car.

but friends/husband actively dislike the ads because the car seems "mean" and "obnoxious" for hurting the wittle piggy bank.

Posted by: ali on October 25th, 2006.

squeak

The one with the gasoline spider-hand-thing caught my attention at first, but it seemed to generic. And I dont really like the car itself...

Posted by: amberjadetaylor on October 25th, 2006.

cuuuuuuute

cute and to the point, not chewed information and claims about awards. Just a simple execution.

Posted by: monoalex81 on October 25th, 2006.

i like it

i feel bad for the piggy bank though.

Posted by: wills425 on October 24th, 2006.

Good and entertaining

I liked it.

Posted by: KennyRood on October 24th, 2006.

These rock

Perfect for the target. They really caught my eye and I'm waaaay too rev-happy to consider an entry-level box like this. Really fun to watch.

Posted by: thebullfrog on October 24th, 2006.

For What It's Worth...

These were great ads. Smart, precise, had a different but understandable way of conveying the message they wanted to send. We're not here to review the product in-and-of-itself, people. We're here to review how well a company advertises it. Stick to the scope.

These ads hit the mark wonderfully.

Posted by: jswindle on October 24th, 2006.

i hate this car

basicly cheap and gets good gas milage... still hate the thing and everyone in love with it

Posted by: cancerstheproof on October 24th, 2006.

What ever...

Don’t insult my intelligence. Give me something to really review. This is almost neutral.
Just kidding, ok, but I forget its purpose.

Posted by: cubes on October 23rd, 2006.

not really

don't think they are random, just a bit eh. they get good mileage and they're cheap. not much message other than that, but that's probably enough.

Posted by: euroskip on October 21st, 2006.

a little too random, I thought.

I still enjoyed watching them becase they were executed well, but the only one that communicated well for me was the mp3 conpatibility one. The others were too sporadic.

Posted by: architekality on October 20th, 2006.