Neat video

and idea—fun to watch for sure. As a piece of communication for gum, a flop. But it was cool they paid for his travels!

Posted by: letumubique99 on October 24th, 2008.

not much impressed

what the hell is stride paying JWT for? Slapping a logo on user created content, and shelling out money for Matt to travel is not impressive to me. Granted they also shelled out money to purchase a higher quality version of the song Matt used in his original video.

Gum lasts long, yes we know, but it's a stretch…how bout you fund somebodies ridiculous long lasting education fund instead of sending a man who can already afford to travel all around the world and do an entertainign jig, to travel around the world for free again and jig some more?

Posted by: mgartrell on November 19th, 2006.

cool

I like the film. The fact that it's for a gum gets sort of lost.

Posted by: ammansabet on October 31st, 2006.

beautiful

simple and it conects with a human feeling. dancing joy evrywhere.
i htink it is a beautiful project and end result.
I like the fact that stride help and didnt ask for his soul as payment. good one stride and even a better one matt.

Posted by: monoalex81 on October 25th, 2006.

tonyjones..

Stride's brand escence is long lasting, there is where the hole gum thing is.

Posted by: cubes on October 21st, 2006.

the soft touch

stride's approach here just might backfire but, I really think they are relying on viewers to see how cool Matt's journey is, and then appreciate Stride. I for one, will definitely pick up Stride next time instead of Dentyne or Eclipse or whatever and try it out.

Posted by: avisualperson on October 21st, 2006.

where's the gum?

I think its orginal, and it will bring good karma, and its a good way to use the creativity of consumers instead of agencies . Great. But where is the gum in all this? It does not compel me to buy Stride gum.

Posted by: tonyjones on October 21st, 2006.

burn dude

burning man is like having all the countries that this guy went to, all come to this one place in the desert, and just dancing for a week. you know, just going all out with your balls out . . .

Posted by: forsoreeyesonly on October 20th, 2006.

if only i had the moves

I want to dance like this guy danced in cambodia.

Posted by: architekality on October 20th, 2006.

Brilliant

What a great idea. Simple and brilliant. What's especially great about it is that Stride didn't forcibly insert themselves into the piece. Can I call this honest sponsorship? Maybe.

Posted by: Porcupine on October 20th, 2006.

Shimmy.

This is the best ad for dancing I've ever seen.

Posted by: KennyRood on October 20th, 2006.

long lasting?

apparently, Stride prides itself on being the "ridiculously long lasting gum" so I think the point is, this guy matt is dancing for a ridiculously long amount of time? Its a funny company, they have a weird contest on the website where people suggest ways of doing things for a very long time, while chewing gum maybe? it's a stretch I suppose, but still, soft touch on the sponsorship is very nice.

Posted by: forsoreeyesonly on October 19th, 2006.

Wow, pretty much

I have no idea how this is supposed to sell me gum, but man, I envy this guy. And it is very visually interesting and has beautiful music.

Posted by: imisslincoln on October 19th, 2006.

awesome

i love to travel and this guy is living the life! all the places he has visited are amazing. hah where the hell is mat.com funny. i love this original idea! go mat!

Posted by: wills425 on October 19th, 2006.

lucky

bastard.
Great job, funny, refreshing, simple.
Good work also to Stride for sponsoring him.

Posted by: cubes on October 19th, 2006.

money

i'm always for giving ad dollars to random people instead of producers. stride didn't make him sell his soul, just do the the same thing he was doing, but on their dollar. as corny as it sounds, i really think this does a good job of showing people that there are amazing places out there (forget the gum), and to get off their obese, american, confederate flag wearing asses.

Posted by: euroskip on October 19th, 2006.