kudos

to dove.
agree with avisualperson, more genuine.

Posted by: letumubique99 on October 24th, 2008.

Excellent

I didn't even have the sound on and all I said when it finished was.."wow". I especially love the pull back shot revealing the billboard.

Posted by: RC PoP Art on April 6th, 2008.

nice

best dove ad to date.

Posted by: LauraM on October 8th, 2007.

Idea

It's more the idea rather than the execution. The fact that a company is actually doing this is amazing. I like companies that are taking risks.

Posted by: AmandaM on August 3rd, 2007.

I was thinking....

This is a great ad; don't get me wrong, but the most heavenly?
Are we considering only the ad? just the piece of communication?, or is the product part of the consideration set?

I feel sometimes that DOVE could be doing a green-washing by owning a social cause. Just think about it, they are today perceived as a “good” product, and somewhat that perception is also good for the environment product, but if we go deep into their practices that is far from the truth.
SO, most heavenly? maybe there has to be a question on the matrix, that addresses this possible incoherence.

Posted by: cubes on July 18th, 2007.

excellent

and meaningful communication

Posted by: xgeronimo on March 3rd, 2007.

hmmm...

I guess I'm coming around on this one.


good stuff

Posted by: Cancerstheproof on February 5th, 2007.

thats nice

i like it, well done

Posted by: heusinkveld on November 11th, 2006.

This would only be effective...

Dove: "I'm responsible guys, seriously!". I'd aplaud the ad agency first for the idea. I could see this being effective if it went on for like 10-20 years... long enough to return the skewed public perception to normal.

Posted by: ammansabet on October 31st, 2006.

no matter what

everyone says, they're trying and they're betting in a great place. i find it ground-breaking, inspiring, and touching (maybe even more so because the troubled girls are normal, for whomever made that point).

Posted by: superdante on October 30th, 2006.

hmmm...

i think its great, but i think Dove is being hypocritial. I do recall that their ads featuring "real" women are still airbrushed and photoshopped. the breal breakthrough will be when the image is completely raw.

Posted by: aliadude on October 27th, 2006.

thanks for the unilever connect

gesh, thanks for your post; important to remember that all these brands often compete, and play against one another, all for profit in the end.

Posted by: avisualperson on October 24th, 2006.

Smart and Evil and I like it!

Dove is run by a company called Unilever, which controls brands like Slimfast, and Axe. They are able to perpetuate and cash in on these sterotypes in one campaign and claim they are evil in another. People are eating this up. Even with the hypocrisy it will make some people feel better about themself.

Posted by: Gesh on October 23rd, 2006.

Questionable.

The ad titled "Evolution" is spot on in it's effectiveness; however, its follow-up, "Daughter", depicting young girls talking about the negative feelings they have about theiur bodies misses the mark. It would've been much more effective if the girls featured in the ad weren't already so pretty by today's standards. As it is, the girls in the ad seem to be having an unjustified bitch fest. The point of the as would've come across much more effectively if the featured girls were disfigured, overweight, acne-ridden, super-skinny, or poor. Those are really the girls we need to communicate to, so they know that they may not be "pretty" on the outside, but damnit, they can have pretty personalities.

Posted by: kaynyne on October 23rd, 2006.

flicka.org

doing something interesting here

Posted by: bigjeff on October 20th, 2006.

real breakthrough...

...you have been always told that images are retouched.. and that models look different in real life... but this is insane!!!! if this is the way that the "real" model differs form the ad, imagine that the "product content" on the package could have the same distance with whats inside... or the "proposed resutls" can also differ form the "real results", so, and the end of the line... whats being sold? ...maybe just the satisfaccion for spending money... just for the consumer to show the power (money) to have the product!!!

Posted by: zirovnik on October 20th, 2006.

Congrats.

nice job, i wish i did it.
(the first one, the second one is a documentary on PBS, but good.)

Posted by: cubes on October 18th, 2006.

how it should be done

Moving; avoids awkward cliches involving butterflies and the like.

Posted by: architekality on October 18th, 2006.

true

all images that are seen in beauty magazines are altered in some way, shape, or form. they are airbrushed and altered. the commercials are genuine and down to earth.yay dove

Posted by: wills425 on October 18th, 2006.

Bravo

The first one makes a statement, the second one is a little heavy handed, I get the message, but please don't bash me over the head with it. Either way it gets you thinking

Posted by: agoodal on October 18th, 2006.

Props

First ad is veery nicely done

...I wish my art dirctor worked that quickly.

Posted by: cheekymonkey on October 18th, 2006.

wow

I don't care if the only reason they are doing this is to sell product and make money - they are doing a good thing for the world and I commend them for it.

Posted by: imisslincoln on October 18th, 2006.

Dove

I never liked the product... I think what they are doing is all fine and dandy but maybe I just don't have a heart, but, I think it's all done kind of lack luster and I could care less when viewing

Posted by: cancerstheproof on October 18th, 2006.

gold, i tell ya.

this could be the big winner. the first spot, evolution, is beautiful. the second one is ok, but not great.

Posted by: euroskip on October 18th, 2006.

beautiful

so much better than the regular television commercials because it doesn't end with a product shot. both are revealing and come across as genuine.

Posted by: avisualperson on October 18th, 2006.