got me interested

and well produced, irrespective of whether or not this “clean coal” technology is legitimate.

Posted by: letumubique99 on October 23rd, 2008.

going Backwards

That is one of the most contradictory, and stupid adds I've ever seen!
Using bodies to sell the idea of coal, a dirty pollutant and form of energy production, is so backwards and is more of a de-evolution.

Posted by: Psymon on March 8th, 2007.

wow

talk about paying off at the end! im like…why are there chicks mining coal with barely anything on? and then GE is like…coal is getting beautiful. And the everything in the world was good…Hooray

Posted by: mgartrell on November 19th, 2006.

what??

this is lame. i thought burning coal was bad. but the girls were pretty.

Posted by: aylacatherine on November 13th, 2006.

nice message

sweat + women+hard hats= i'm in

Posted by: heusinkveld on November 11th, 2006.

really?

Serously, hot chics selling coal? Glamorousing a dangerous, dirty, environmentally unsage profession. And come on, 250 years of technology? And what happens when we've plundered that source? This is so short sighted - not to mention using the commodification of a woman's body seems to have no boundaries!

Posted by: imisslincoln on October 20th, 2006.

sex sells?

nothin sells like sweaty sexy girls working in a coal mine. stupid commercial.

Posted by: wills425 on October 19th, 2006.

Pleeease!!!

They should have just kept it simple. Tell us how it works and stop trying to be cute with play-on words.

Posted by: Truth on October 16th, 2006.

coal options are getting more beautiful?

i really hope that wasn't the brief.

who cares about beautiful when it comes to cleaning up a dirty fuel? yes, i know it's a metaphor, but i want my green to have tangible facts, not 6 packs.

although those 6-packs were nice.

Posted by: roxie on October 10th, 2006.

SEX SELLS

Even if it's coal.

Posted by: ArtGirl on October 10th, 2006.

makes almost zero-sense

the images, the music, the concept (if there is one) is so disjointed and strange for me, that I just don't even understand this thing, even at the end. this is just a very flawed interpretation of a weird brief, it must be. sorry, GE, just weird.

Posted by: forsoreeyesonly on October 9th, 2006.

i have my doubts

As a piece of entertainment, I love it. Love the Tennessee Ernie Ford. Love the hot miners. Love the production in general (well, except for the standard GE VO guy who seemed woefully out of place).

Where the spot loses me is the "clean coal" business. Frankly, hot models and a cool song just aren't a very convincing argument for advancements in technology. Tell me exactly how much less CO2 we're talking about. There are just too many people with too much money invested in coal to accept the message of this spot at face value.

Posted by: camper on September 27th, 2006.

The Future

is not coal. GE normally does a great job being green, but this is ridiculous, what's the point of advertising an antiquated fuel?

hot models though.

Posted by: euroskip on September 26th, 2006.

miners are hot

that's the only message i got from this.

seriously, the visuals appear to be rather disconnected from the message. if they have cleaned coal emissions, then why does the whole ad look so dirty?

we're going to be seeing more and more coal ads now that we're past the oil peak, and oil becomes prohibitively expensive. extracting gas from coal would appear to be our only option, since hydrigen is a ways off, and batteries...well...suck.

so, they need to convince us that coal is clean. i'm not sure this ad succeeds at it, though.

Posted by: gravitycollapse on September 25th, 2006.

tough sell

reminds me of that cadillac escalade spot where the steely dark metal of the SUV appears on a runway, all adrip. this is just a strange juxtaposition; two worlds that have nothing to do with each other except a corny tagline at the end.

Posted by: avisualperson on September 21st, 2006.