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In-game advertising for Obama

Creators:

Obama-Biden 2008

Media Agency:

IGA Worldwide

Summary:

The Obama-Biden campaign is using in-game advertising for Xbox Live users, in select games from Electronic Arts.

Total reviews: 9

Total comments: 4

Very cool

Except when they do this for Doritos, I'll hate it....

Posted by: lbmorse on November 3rd, 2008.

I...

really like this!!! As a xbox owner, I would say that this would totally work on me. Think that this is thinking young without pushing it to far. Well done.

Posted by: Mikkelsen on October 29th, 2008.

It's also

in line with his push to get kids off the couch and into the booths.
Pretty cool.

Posted by: letumubique99 on October 29th, 2008.

smartie

I'd love to see the stats on this, but it's really smart the execution; these ads only run on xbox live users living in battleground states and zip codes, for instance; the specificity and penetration of the campaign is amazing.

Posted by: bigjeff on October 29th, 2008.