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Obama: 90%

Creators:

Obama-Biden 2008

Summary:

This ad from the Obama camp was released following the final presidential debate and attempts to link McCain to the current administration.

Total reviews: 12

Total comments: 6

This works

While I don't like negative campaign ads, this one really does make a point. Also because the clip they show is very clear and isn't a 2 second edit out of context.

Posted by: lbmorse on October 27th, 2008.

Good point, letumubique99

The Obama Camp, does not use the brand in everything.
Why? not sure, maybe not to associate with negative?

Posted by: cubes on October 25th, 2008.

good counterpunch

McCain had the line of the night in the third debate when he said he wasn't (and still isn't) GWB. This ad is a good counter, and is a strong, dead-on execution of what has been Obama's number one communication strategy.

The edits of McCain's reactions to the VO aren't exactly playing fair, but they are funny. (They remind me of Uncle Sam's facial reactions in Hebrew National's classic spot by Ed McCabe.)

Using McCain's own footage against him at the end is the icing on the cake.

Posted by: camper on October 24th, 2008.

nobody's perfect

but some are closer than others.

Posted by: autrelauren on October 23rd, 2008.

what

happened to all this great branding Obama has pulled off?
Why can't they pull it through to their spots?

This ad gets its point across, very crudely of course.

Posted by: letumubique99 on October 23rd, 2008.

wait for it . . . wait for it . . .

ok so the payoff is at the end but even then, it's still a bad ad. i wouldn't say mccain-style because he doesn't own "negative" advertising, but its an ugly ad, aesthetically, and even the punchline should have some more context.

Posted by: bigjeff on October 23rd, 2008.