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EMobile: Change

Client:

EMobile

Summary:

This campaign for a Japanese mobile data company uses a monkey giving a speech for, you guessed it, change.

Total reviews: 11

Total comments: 5

Wait a minute here!

That monkey is calling for change. He is a Washington outsider. He's a maverick. Why, he's....Sarah Palin! Are they calling Sarah Pailn a monkey?! Where's my gun?

But seriously folks, I agree with earlier comments that there are probably some cultural disconnects here. If this spot had been made in the US, it would have to be considered racist beyond belief, but I'm willing to give the Japanese the benefit of the doubt.

Posted by: camper on October 15th, 2008.

tongue in cheek

just a case of bad culture-mashups? or are americans just too damn sensitive to our own racist tendencies/pasts?

Posted by: forsoreeyesonly on October 10th, 2008.

not sure

here it's racist, there it's sacred. tough call.

Posted by: euroskip on October 4th, 2008.

wow

all the online discussion talks about how monkeys are sacred in japan, monkeys are revered, etc., but really, the signs in the background that say 'CHANGE'? C'mon now. rumors have it that the agency which did it is an American ad agency. anyone have clues?

Posted by: bigjeff on October 2nd, 2008.

Well...

if you consider the only animal that could have been used was a monkey, this was pretty funny.

Love the tear.

Posted by: letumubique99 on October 2nd, 2008.