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It's Not Magic

Client:

General Motors

Agency:

Modernista! Boston

Summary:

This new campaign for Hummer's new H3 uses a humorous "magic" approach to showcase the features of the new truck.

Total reviews: 42

Total comments: 14

agreed, humorous

but sad, sad product.

Posted by: letumubique99 on October 23rd, 2008.

don't like the product...

and i don't like the ad either. boring!

Posted by: aylacatherine on November 17th, 2006.

hohum

big yawn

Posted by: heusinkveld on November 11th, 2006.

they should be ashamed

seriously, 20? That's not a good thing.

Posted by: imisslincoln on October 20th, 2006.

annoying as hell?

is it because the first ad is trumpeting an SUV that gets between 16 and 20 mpg and THAT is considered a breakthrough in gas mileage technology?

Posted by: avisualperson on October 12th, 2006.

blah...

Let’s start by saying that they don’t need to sell H3 to me. It’s my dream car as is.
Didn’t care for the commercial to much, the last one was o.k. I guess, but the first two are just annoying as hell.

Posted by: ArtGirl on October 9th, 2006.

so...

I got a chuckle

Posted by: cancerstheproof on October 5th, 2006.

magician is great

lemming,

great call finding this guy. i had never seen him before and you're right. he's better without the blowjob, i mean hummer.

-A

Posted by: euroskip on October 5th, 2006.

hilarious

that is really funny, the youtube stuff of this guy; the originals are definitely better and totally take the air out of these campaigns. especially the fact that he spoofs all these automobiles in his, what I imagine is, his day job? awesome

Posted by: forsoreeyesonly on October 4th, 2006.

it was better on you tube

there is nothing magical about the hummer, but the magician is good.
http://www.youtube.com/watch?v=ukPkBwYP5Po&mode=related&search=

Posted by: lemming on October 4th, 2006.

on the right track

the hummer's days are numbered. its not magic, its not miraculous, and its not going to sell more hummers. i think the agency did a good job though, i'd hate to have to come up with good things to say about hummers.

Posted by: dsoljacobson on September 19th, 2006.

kinda funny

yeah, i'll give it cute, but that's about it. corny magician, i get it, cute. the MPG stuff is bull, but more importantly the H2 stuff is better creative. those are beautiful spots, these are just OK... even if the car is what Damien drives.

Posted by: euroskip on September 19th, 2006.

crockofshit

Or you could buy a station wagon and get twice the mileage and haul just as much stuff.

Posted by: cheekymonkey on September 19th, 2006.

okay ad

I think that its pretty funny but I dont know if it makes me want to go out and buy a hummer.

Posted by: karangreenteam on September 18th, 2006.