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Road Sense

Client:

Insurance Corporation of British Columbia

Agency:

Wasserman + Partners

Summary:

This PSA campaign is meant to encourage safer driving, in particular for young people. The tagline of the campaign is "No Fun Being Dead."

Total reviews: 32

Total comments: 14

bernie

would have been a great surprise.
Got the point, somewhat good, somewhat boring.

Posted by: letumubique99 on October 23rd, 2008.

i get it

but creepy

Posted by: heusinkveld on November 11th, 2006.

ironically (or not)

these spots practically bored me to death.

(ba-dum-dum)

Posted by: roxie on October 13th, 2006.

Ambivalent

Not to much fun, but I guess that's the point.

Posted by: ArtGirl on October 9th, 2006.

Very 80's

I expected Bernie to show up somewhere.

Posted by: lolabetabel on October 9th, 2006.

lame

not a fan

Posted by: cancerstheproof on October 5th, 2006.

dead...

oh boy... really makes you want to live!!!!!!!!!

Posted by: zirovnik on October 5th, 2006.

no fun watching these ads

really lame-o stuff here

Posted by: forsoreeyesonly on October 4th, 2006.

Interesting

I think the subtle humor works for these spots. I love this idea because it’s a different approach to most drunk driving ads. I just don’t like the chess one in particular.

Posted by: serenalove on October 3rd, 2006.

I feel dead

Yep, watched all four.

Posted by: camper on September 24th, 2006.

ya, do people actually think this stuff is good?

its good for half-a-laugh the first time around but feels extremely student. it also feels very strangely art directed but maybe its a canadian thing; the setups are way too artificial but maybe that's how everything looks "up north"?

Posted by: avisualperson on September 22nd, 2006.

P.S.

Watching these TV commercials isn't that fun either...

Posted by: addinnyc on September 19th, 2006.

Meh

4 executions of the same idea.

Posted by: cheekymonkey on September 19th, 2006.

hmmm...

apparently, they have no problem with the fact that many studies (as well as international accident rate comparisons)have shown that speed is not a mitigating factor in accident frequency? pity, that.

Posted by: suzerain on September 19th, 2006.