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DASL: 'Drink Like a Man'

Client:

Drug and Alcohol Service for London

Agency:

TBWA London

Summary:

English anti-alcohol campaign targets binge drinking by women.

Total reviews: 8

Total comments: 3

Nothing special.

Yes, got my attention, but in a brutal way. No designed elegance whatsoever.
Not to mention a negative reinforcement of gender roles.

Posted by: letumubique99 on November 4th, 2008.

Great visual arrest

This ad really stops you long enough to read the copy. It's a good piece of communication that is addressing a social issue.
Well done.

Posted by: mr.erdy on June 11th, 2008.

I did not know

that man where so ugly, full of problems and all drunk bastards.
But now that I know I like more women.


Posted by: cubes on June 6th, 2008.