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Absolut: "In an Absolut World" (Mexico)

Client:

Absolut

Agency:

Grupo Gallegos

Creative Director:

Favio Ucedo

Summary:

Absolut Vodka ad redraws the border between Mexico and the United States, re-establishing the state of Aztlan.

Total reviews: 7

Total comments: 3

yeah.

this is just dumb. either it's te wrong statement, or it's being taken the wrong way... OR it's time to rule out ordering absolute.

Posted by: Cancerstheproof on January 21st, 2010.

Not too sure.

Because this map is a re-drawn version of what Mexico used to be, before and as the U.S. was forming, the same principal can't really be applied to Germany (If we're speaking of the WWII time period). Maybe the Austrian Empire, but not really Germany.

I'm not so concerned about the headline being in English, but the U.S. territories being in Spanish.

Overall kind of confusing ad, not too sure if it's insulting or not.

Posted by: letumubique99 on October 16th, 2008.

two questions

How would we feel if Germany ran their version of this over a map of Europe?

And in an abolut Mexican world, why is the headline in English?

Posted by: camper on April 13th, 2008.