Impressed

I thought that this was a very cool idea and certainly one to set Honda apart from others while announcing their Lawn and Garden line.

Anyone know who received these? i want one!

Posted by: Fran4362 on April 9th, 2008.

yep

i wonder if they're studying the follow-through rate too. i bet maybe 1 out of 500 or more actually planted this instead of just saying "oh wow, that's neat" and leaving it on a shelf or chucking in the trash. this would only be "more than carbon neutral" if everybody planted theirs and took care of their plant

Posted by: JasonLouv on March 12th, 2008.

im not neutral

besides the fact that this paper has been used to death for "green" messaging, there is a bigger concern here. the makers claim it is better than carbon neutral, because the plant that grows actually absorbs carbon. this is a gross over statement and great example of jumping on the green bandwagon without fully comprehending the issue. i highly doubt that the little bit of carbon that this little plant absorbs from the environment is neutralizing the amount of carbon emitted in producing the paper and the direct mail piece in the first place. think about the energy and emissions needed to manufacture the paper, ship the paper to a printer, run the printing presses, ship the finished pieces to a fulfillment house and then to individual homes. any thoughts?

Posted by: addinnyc on March 12th, 2008.