great ominous

spot. clear with a simple action.

Posted by: letumubique99 on October 23rd, 2008.

hmm

don't know how i feel

Posted by: heusinkveld on November 11th, 2006.

powerful

gave me goosebumps. i loved it. a little creepy but possibly some truth to it.

Posted by: wills425 on October 19th, 2006.

good stuff

unexpected... shocking indeed... a little assuming but good work.

Posted by: cancerstheproof on October 5th, 2006.

great ad.

I am scared, I will help now!, but really...how?

Posted by: cubes on October 5th, 2006.

brilliant

this is brilliant because it is appealing to people's selfish needs. the message: not helping these kids is going to make *your* life hell. smart angle, and a good spot.

Posted by: gravitycollapse on September 27th, 2006.

Fuuuuuuck

Awesome spot. Whenever I fell derision or disgust at the homelessI imagine them as children.

Posted by: cheekymonkey on September 19th, 2006.

shock

it's using a bit more shock value than i normally allow, but i think it's very well done and that last kid gave me shivers, twice. i think it's a good piece, but there is little solution, maybe in SA it was more clear as to what the audience should do from here.

Posted by: euroskip on September 19th, 2006.