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Moving Forward

Client:

Toyota

Agency:

Saatchi & Saatchi Los Angeles

Summary:

This is from the campaign for Toyota's Hybrid Energy Drive, an engine featured in a number of their hybrid (gas/electric) vehicles.

Total reviews: 63

Total comments: 7

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Posted by: on April 23rd, 2010.

hmm

nice spot. i wasn't too fond of the guys voice - nor the "mankind" line. a little cliche for me

Posted by: greentubez on November 12th, 2008.

Great.

The positioning is great, and the spot is very well done—agreed, not over-promising but really positive.

Posted by: letumubique99 on October 16th, 2008.

like it

simple and unique

Posted by: aylacatherine on November 19th, 2006.

relaxing

i like the fact that it's not yelling at me. i just wish i could afford one.

Posted by: heusinkveld on November 11th, 2006.

Perfect Position

This ad has a unique and very ownable position. They also never over promise the benefit of the brand. They are also preparing the market for consumers to identify Toyota with innovation and environmental friendliness...big things will follow.

Posted by: Craig on October 4th, 2006.

simple

A nice simple piece, with clear message, and a good idea. Will not change the world but it will push it forward.

Posted by: cubes on September 22nd, 2006.