About the campaign|Review messages|Articles|Spread the word

 

Volvo News Bulletins

Client:

Volvo North America

Agency:

Euro RSCG Worldwide

Summary:

Some of the new spots from Volvo use the language of broadcast news in 'crisis mode' to report on the safety and comfort of Volvo cars, with a different take on the issues of overpopulation and cosmetic industry upheaval.

Total reviews: 52

Total comments: 12

interesting idea

but boring execution.

Posted by: letumubique99 on October 23rd, 2008.

lame

Zzzzzz

Posted by: heusinkveld on November 11th, 2006.

sucky

'nough said.

Posted by: euroskip on November 8th, 2006.

lukewarm -whatever

overpopulation? cars? volvo? go back to your senses..... another exapmle of "when the suits get "creative" "

Posted by: monoalex81 on October 19th, 2006.

lukewarm -whatever

overpopulation? cars? volvo? go back to your senses..... another exapmle of "when the suits get "creative" "

Posted by: monoalex81 on October 19th, 2006.

Crap!

Ford must have used the same copywriter that wrote their corporation's yearly report to write this Volvo spot.

Posted by: miamiadguy on October 9th, 2006.

poor

not even the best idea... do execs really think this stuff will fly

Posted by: cancerstheproof on October 5th, 2006.

news shows

I don't like news shows to begin with.

Entertain me mother trucker!

Posted by: cheekymonkey on September 19th, 2006.

sarcasm-o

satire is powerful yes, and when it comes to cars, we might be clouded to think, the idea of the entire auto industry is a satire itself, but I do think it's corny / over-the-top but clever nonetheless. not the sharpest satire in the world, but for a car commercial to send themselves up this way, I can't really think of any other companies that do that. yes, it's groan-ful but so what? I think it's funny stuff.

Posted by: avisualperson on September 1st, 2006.

it is more than LAME

sorry avisualperson, but I dont see any spark of a good thought. specially for a hi-end product, very weird. I think this agency is fired at the end of this year.

Posted by: cubes on August 7th, 2006.

lame

It is a badly executed average idea.

Posted by: el-patan on July 25th, 2006.

crisis mod

very clever stuff here, but I don't like that it makes light of very serious problems like overpopulation and the "cosmoceutical" industry. for those volvo-driving soccer moms (an image that they'd LOVE to get rid of) sure, its an easy life, but the sarcasm, although well done, is lost on me when I think of these very real issues.

Posted by: avisualperson on July 21st, 2006.