good piece

of communication, even though the whole “natural” thing is intentionally misleading.

Posted by: letumubique99 on October 23rd, 2008.

Stealing from an orchard

So someone took a citrus ad (lets say, Florida oranges or something) and replaced the truly natural with their not-quite-so-natural-
but-we'll-sell-it-as-natural product. (un)Genious!

Posted by: CAtoTX on January 4th, 2008.

sheesh

concept is so used, but i'd blame the client for this one over creative. as far as the claim, who cares, health concious ppl aren't looking to canbury schweppes for beverage solutions. the lie is only presented to the already carbonate heavy consumer who thinks health conciousness is cool.

Posted by: mgartrell on November 5th, 2006.

uch

Come on - this implies it's good for you! High fructose corn syrup might be "natural", but it sure as shit isn't good for you. This is so misleading - why can't we have some good marketing for apples?

Posted by: imisslincoln on October 20th, 2006.

Harsh critics

Market demand is yelling 'organic' and 'all natural' -- look at Hansen Natural stock for the last 4 months. Skyrocket. So it's not novel or surprising.

But I think this makes 7UP look like a smarter choice than Sprite, Mtn Dew and other canned syrups.

Posted by: KennyRood on October 20th, 2006.

JAJAJAAAAAA

well communicated lies.

Posted by: monoalex81 on October 19th, 2006.

lies

its not natural. just like fractured said: high fructose corn syrup.

Posted by: wills425 on October 18th, 2006.

High Fructose Corn Syrup

Good marketing, it just isn't natural...

Posted by: fractured on October 17th, 2006.

that's the problem

if 7UP, a friggin' soda, can be lumped in with the "organic" or "all-natural" movement, then that term has really, truly been diluted to nothingness. There are even specialty sodas out there that profess the organic and artisanal, but I've never seen anything as over the top as this stuff.

Posted by: forsoreeyesonly on October 12th, 2006.

Cute and trendy

I believe this message is just surfing on the "natural", "biological", "no carb", "low cal", whatever is making people guilty of eating, yeah, just that, eating! After all, life is a deadly disease.

Posted by: Zonart on October 12th, 2006.

Is sugar natural?

The metaphore is clear, but somehow (am I too cynical?) I have trouble believing this ad. "Natural" sounds like a word some lawyer approuved. Should I understand "Pure juice, no sugar added" or not? I doubt it.

Posted by: Froggy on October 12th, 2006.

7UP 100% Natural

Please look back!
It as been done before and better.

Posted by: pierre on October 12th, 2006.

7UP

As a piece of communication, I think it works well, although it raises ethical questions of what is considered 'natural.' Over-all, I see it as a slightly positive step in getting consumers to see natural or certified organic foods and materials as a nice alternative.

Posted by: letumubique99 on October 11th, 2006.

Actually liked it

Well, original it's obviously not, but still, its fresh and catchy and after so many public announcements style I’ve seen lately, it’s refreshing

Posted by: ArtGirl on October 11th, 2006.

does it really matter?

the spot is eh. the "all natural" message is questionable, but they don't actually say it's better for you. it just says that it "tastes better".

but thinking of the market - who cares? if you're drinking SODA you are probably not looking for the most healthy choice.

Posted by: roxie on October 10th, 2006.

Not a lie.

I am sure that many lawyers saw this piece, they know exactly what are they saying and by law they are probably perfectly honest. The Y&R creatives are the ones to blame, for 450 K. per year; I think would do the same. What was your price?

Posted by: cubes on October 5th, 2006.

does this one dissolves a tooth as coke?

just for being crystal, you can buy the ad of being natural... I am sure is less harmful than coke and sprite, so, why not being extremist about the benefits?? I like it! 7 thumbs UP ;)

Posted by: zirovnik on October 5th, 2006.

natural means

Natural means that the checical compounds are all naturally occurring. That being said they can be created in a lab. Tricky semantics.

Posted by: cheekymonkey on September 19th, 2006.

well, i'm not gonna blame 7-UP

I'm not as anti-soda as the others here...this is basically sugar and water. Big deal; there are worse things to throw darts at.

My question, though, is: are there standards for what constitutes "natural" in the U.S.? Who makes those decisions? What does "natural" really mean...

Posted by: suzerain on September 2nd, 2006.

credibility issues here

Okay, 7-Up, what are your "five natural ingredients." What's that smell? Is it...bovine scatology?

Posted by: camper on July 19th, 2006.

combo meal

Who believes in the goodness of soda besides the children of our future? Makes me want to down a cup of 7up while eating Wendy’s “made fresh” burgers.

Posted by: mimijung914 on July 19th, 2006.

tough call

from an strictly sales perspective, it's genius.
from a moral perspective, it's on par with kicking babies.

Posted by: euroskip on July 19th, 2006.

natural, eh?

sure, if potassium citrate is natural, hey, no problem. I think they go a little too far with the produce visual analogy but aside from that, carbonated beverages are just so bad for you anyway that any notion of "natural" and the health benefits implied by that word are thrown out the door. 7up should be ashamed.

Posted by: avisualperson on July 18th, 2006.