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LIV Truth

Client:

Ritorna Natural

Summary:

LIV's new street poster campaign challenges the ingredients found in other sports drinks.

Total reviews: 11

Total comments: 5

I kinda like it,

even though its trying too hard. Maybe I'm just intrigued by it's sugar-positioning.

Posted by: letumubique99 on October 15th, 2008.

they try to hard, but

i'd like this more if it wasn't trying to sell anything, and it's not news to me that ads lie. but maybe it made a few people think about what companies feed us and train us to think. every bit of cliche over-done stuff like this can still help, i think.

Posted by: parvipica on November 16th, 2007.

boring

booooring

Posted by: cubes on July 6th, 2007.

hey suga'

it's a good thought, that sports drinks shouldn't be made of the stuff that coke is, but the ads are trying a bit too hard not to be ads.

Posted by: euroskip on July 3rd, 2007.

ok i won't trust this ad

these ads tried, but in the end rather than make me hate the other guy's product, i wound up hating this one. i think it's cause they tried too hard with the "we're on your side" tone of voice.

Posted by: addinnyc on July 3rd, 2007.