After These Messages | Review Messages | PSP "Graffiti" Campaign

Brand Obama

Less than 2 weeks to go!

I was a target of a smear attack

Healthcare: whose responsibility, exactly?

You Spin Me Right Round Baby . . .

next arrow prev | next

PSP "Graffiti" Campaign

Client:

Sony

Agency:

TBWA\Chiat\Day

Summary:

New work for the Sony PlayStation Portable launched with actual graffiti artwork in major cities, then turned into a major print and multimedia campaign that embraces the "urban nomad."

Total reviews: 52

Total comments: 5

TBWA\Disruptive Ideas [Agency Website]
TATS CRU [Artist Website]
"Sony Draws Ire with PSP Graffiti [News Article]
"The Sony PSP Graffiti Campaign May Be A Watershed Moment in the Battle" [News Article]
Fony Paystation [Photo Set]
"Corporate Graffiti Sucks Balls" [Discussion]
Sony PSP "street art" [Discussion]
Another fake graffiti ad [Discussion]
Sony's Fony Graffiti [Discussion]

graffiti campaign

obnoxious, but the spots are hilarious.

Posted by: letumubique99 on October 23rd, 2008.

i like it

it's like a good ad

Posted by: heusinkveld on November 11th, 2006.

great great great

love it, connects to the target very effectivly..... plus it looks amazing.

Posted by: monoalex81 on October 19th, 2006.

i love it

i love graffiti. its such an original form of art. and you dont have to go into a fancy art gallery to see it. some of the most beautiful works are right around the corner.

Posted by: wills425 on October 18th, 2006.

Great writing.

Felt a little bit weird about the grafitti as it was well done but for a huge corporation.

Posted by: cheekymonkey on September 19th, 2006.

To join the discussion, log in now.